Cosmetic Items are special, optional elements in SMITE that can be bought with Gems and/or Favor that have no effect in gameplay and allow players to customize their experience with the game.
Most cosmetic items are equipped through the loadout screen, which is accessed by clicking the avatar button at the top right corner of the screen on the main lobby. Most cosmetics also give the option to set them to Random, which will cause the game to pick one out of all favorite cosmetics of that type.
Cosmetics can either be directly purchased from the game's store either alone or in bundles, rolled from treasure chests, or through daily bundles. The daily bundle is a randomly generate set of 3 unowned cosmetic items of any kind sold with a price range of 500 to 700 regadless of its contents that is replaced every 24 hours since the first time the player logged into the game. These bundles may contain some cosmetics from old promotions and events that can't be found anywhere else. Purchasing any of the items in a daily bundle individually will cancel the bundle.
Announcer packs are Cosmetic Items that replace all of the default announcer's killstreak related lines with new ones.
For more detailed information about this topic, please visit its main article: Announcer packs
VGS voice packs
VGS voice packs replace the default VGS voicelines when playing a god. Each voice pack is bound to each god and can't be used with other ones. All voice packs cost 200 gems. These packs not only grant custom voicelines for the god, but (if available) they'll also unlock the set of VGS voicelines for any skins owned for that god in particular. Players can choose which set of voicelines they'll use in a match at the god selection screen, where they have the option to pick between "Default" (which uses the default announcer's voice), "God" (which uses the default voice set for that god) and "Skin" (which uses the voice set for the skin chosen).
Find and listen to these voice packs in each of the gods' and skins' voicelines pages: Voice Guided System